
Primitivo di Manduria
Intense and full-bodied red, with notes of ripe fruit, spices and cocoa. The flagship grape of Apulian tradition, an authentic expression of the Manduria terroir.
Vinea di Puglia was born with the goal of enhancing the winemaking identity of Puglia through a structured commercial approach, combining territorial authenticity with strategic vision.

To promote and distribute authentic Apulian wines in domestic and international markets, building solid and lasting commercial relationships.
To position Apulian wine as an expression of quality, tradition and competitive value within selected Ho.Re.Ca. channels in Italy and worldwide.
Territorial authenticity
Sustainability and respect for producers
Commercial flexibility
Structured and sustainable growth
A representative selection of the Apulian winemaking tradition, from established wineries to artisanal productions that honour traditional methods.

Intense and full-bodied red, with notes of ripe fruit, spices and cocoa. The flagship grape of Apulian tradition, an authentic expression of the Manduria terroir.

Elegant and structured, with hints of wild berries, tobacco and Mediterranean scrub. An indigenous grape that tells the millennial story of Salento viticulture.

A rediscovery of Puglia's lesser-known indigenous grape varieties. Identity wines that express the biodiversity and richness of the territory.
Premium-accessible positioning with a balance of territorial identity, qualitative consistency and commercial competitiveness.
We collaborate with a curated selection of Apulian wineries chosen for reliability, consistent quality and production capacity. From historic estates to dynamic producers, every partner shares our vision of excellence.







One commercial partner, multiple territorial excellences.
A lean and scalable operational model, structured to ensure efficiency and supply continuity in Italy and across international markets.
We bring Apulian winemaking excellence to premium Ho.Re.Ca. channels internationally, with a structured approach and qualified partnerships in high-potential markets.

Collaboration with multiple selected wineries
Balance between established producers and artisanal estates
Flexible and scalable operational model
Stable production and supply continuity
Active contacts in target markets
Private label solutions for restaurant groups